raise awareness among teens about the importance of reading to be able to function in today's society was theme of the contest for students called Creative Club, whose work, if they win, they would have the honor of appearing in the Yearbook XI Creativity club.
My proposal was based on the fact that English adolescents read more than ever, more media and more media. But we are surrounded by rubbish written that we must learn to recognize in order to discard.
Also, to ensure the effectiveness of our actions, young people should be recognized in the message content and its formal implementation.
(Como) made by and for children between 12 and 16 years .
If we wanted to succeed, we must:
- Highlighting the benefits associated with the effort of reading.
- Fleeing institutional tone makes them feel that "someone wants to do something with them" (or children).
- generate an attitude that leads them to conclude for themselves that perhaps they should read more.
Because if not read, is that they are fools. But if you do not read, stay foolish.
Fool who does not read.
To promote literacy in the population between 12 and 16 years old, my proposal was to develop a series of live action and online, supported by a spot and storage media.
Phase
"She would place stickers with the slogan everywhere: walls, windows, furniture, road signs ...
These stickers would be dull and transparent, and glue that would adhere to no residue.
- The redesign the labels and packaging of certain trademarks related to our target population, which would be launched by incorporating the theme of our campaign.
- The duration of this phase would be one week.
Second phase
- posters were distributed and insert the spot in prime time slots useful.
- In both pieces, appears as the direction of our Facebook page:
http://www.facebook.com/Yosileo
Third phase is executed on line from our Facebook page.
Objectives:
-form a virtual community for teens with reading among his favorite hobbies
-but above all, become the place encounter of these boys and girls who, after being exposed to ads in the campaign, felt that "perhaps they should read more" and need to communicate with others to solve this problem.
Operation:
-On one side, members added to our group could post their views on the campaign.
-For another, it would develop a list of 8 titles between comic books and selected based on:
• Relevance of content and literary quality.
• Or be guaranteed success unpublished texts in the target and forthcoming.
be proposed to all the kids whose ages are between 12 and 16 to read any of those titles. In that case, it would send the copy home for free, and urge them to write on the wall of the group any comments or questions as advance reading.
The most interesting review for inclusion in future editions of the books they had chosen. Moreover, the best would be awarded to readers of eBooks, free downloads of electronic books for I-Phone and magazine subscriptions music, fashion or trends.
publication dates of the books would mark the limits of the acceptance of these reviews.
So, would the two boys who, driven by competition and the need for reassurance, would build a real debate about specific texts, written expressing their impressions, discussing those areas where they are or disagree
... Maybe after finishing the book, many tried to read another.
Epilogue This story has a sad end to one day reveal.
